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How Google’s Page Redesign Could Affect Your Business

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How Google’s Page Redesign Could Affect Your Business

Just in time for the holiday shopping season, the search giant tweaked its search result pages. Here’s what you need to know.

Google Headquarters

kirainet/Flickr
Google Headquarters

If you rely on search engines to drive traffic to your website and engage potential customers (and who doesn’t?) Google’s recent changes to its Search Engine Results Pages (SERP) could make a real–and potentially negative–impact.
The design change itself isn’t major: The search toolbar has been shifted from the left side to the top of the screen.
According to Google, “With the new design, there’s a bit more breathing room, and more focus on the answers you’re looking for, whether from web results or from a feature like the Knowledge Graph… we’ve been working on ways to create a consistent search experience across the wide variety of devices and screen sizes people use today.”
Sounds good–but here’s what it could mean to your business.
How the New Layout Impacts Organic Search
The new search results page layout means Knowledge Graph listings–those are the boxes of info Google generates on the right side of a search page–are more prominent.
“That could be a problem if you rely on organic search traffic,” says Larry Kim, founder and CTO of WordStream, a PPC technology and search engine marketing software company.  “The knowledge graph cannibalizes organic search clicks (which were already on the decline) on informational queries because user queries are often answered directly [on the search results page]–a user doesn’t even have to click on an organic listing to get basic information about their query.”
How the New Layout Impacts Paid Search
In a similar way, the new layout makes paid search ads more much more prominent.
“By moving the utility bar to the top there is more room for new, larger ad formats like Google Shopping ads,” Kim says. Those ads now appear more prominently and closer to the left side of the page where the average user tends to look first.
Plus, “In order to do query filtering or other search refinement, the new search toolbar placement makes the user go back to the top of the page… which is where the ads are located,” Kim says.
The Net Impact
Google’s stated goal is to improve usability. Creating a consistent search experience across platforms and devices certainly should help accomplish that goal.
But why is Google making changes to the search engine result page layout now? According to Kim, other factors may also be at play.
“I believe the decision to make Product Listing Ads even more prominent right before the holiday shopping season is no coincidence,” he says, “particularly after a disappointing Q3 2012 earnings report. If you’re an online retailer I believe the new SERP changes make paid search results, and especially the Product Listing Ads, even harder to ignore.”

5 Reasons to Google+ and Socialize for PPC

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5 Reasons to Google+ and Socialize for PPC

Does anyone love your brand? Does anyone “like” it? If you can imagine more than a handful of customers and suppliers being willing to tell Google that they like you (with a plus), then you should not only enable the Google+ functionality for your own site but create a Google+ page.
Why? Right now, Google is practically bribing you to take advantage of Google+ as a business and as an advertiser with Social Extension(s). (As an aside, it’s interesting that in the AdWords interface the Social Extension is listed as plural and not singular, but perhaps that’s just to keep the naming aligned with the other extensions.) Anyway, back to the killer power of the Social Extension used alone or in conjunction with the Google+ platform to amplify your campaign.
Google+ Is Now Focused on Business
Google+ started as a personal social network, but Google is now clearly focusing on businesses as the catalyst for successful adoption and continued use of Google+ by consumers. Individuals – particularly those who author content or are active in sharing content – should have a Google+ profile in order to push their personal profiles into the organic search results. For business Plus pages, Google has made it clear that it behooves you to invest the time and effort into using your Google+ page as one of the touch points with your customers and prospects.
There are lots of great reasons to build a robust Google+ page and then to link that page to your AdWords account, in addition to having Google+ implemented on your site. Before we list these, perhaps it’s worth clarifying a few things about how the Social Extension works by itself and how it works in conjunction with Google+ pages for business.
You can use the Google AdWords Social Extension in several scenarios:
  • Consumers decide to +1 you from your site because you’ve given them a button or link.
  • Consumers +1 you from their Google Toolbar or an external site link.
  • Consumers +1 your site from the ad within a SERP.
  • Consumers +1 your Google+ page or within Google+ in general.
For this reason you’ll often notice different manifestations of the Social Extension under the AdWords ad text. For example, you might find messages such as the following displayed:
  1. 117 people in New York, NY +1’d this
  2. 496,804 people +1’d or followed [insert brand name here] with a link on that [brand name] to the Plus page of that brand
  3. 560 people +1’d this page
ask-goog-serp
As you can see, the Social Extensions along with the brand Plus page pop a bit more. Any ad running with the Social Extension will beat an ad that has no extension at all. This brings us to our five reasons to turn on Social Extensions and link your Google+ page to your AdWords account.
Five Reasons to Google+ and Socialize for PPC
  1. It’s a free click to your Plus page, and a great additional touch point. Clicks from your AdWords ads to your Plus page don’t cost you a penny. Google is giving these clicks away (for now) to drive adoption.
  2. Click-through rate (CTR) for ads that include any Social Extension are higher than those that don’t have it turned on. This means you can squeeze more clicks out of your most profitable keyword/ad combinations since these are typically the ads where you can afford top positions.
  3. Quality Score advantage. While Google often attempts to normalize the Quality Score advantage that ads get as a result of their extensions (all of those that deliver better visibility), I believe that there is a Quality Score advantage derived from the additional (higher CTR) clicks that your ad will get. Better Quality Score means higher positions at the same CPC or a lower CPC for the same position.
  4. The consumer touch points you accumulate as a result of having your fans +1 your brand will provide you a platform to communicate with those consumers again. No one knows exactly how the Google+ for business pages will evolve, but every indication is that much of the functionality that existed within Google Places, such as couponing, will be included along with some new functionality, perhaps including its evolving deals platform.
  5. Your Google+ pluses or “likes” show up in some organic results enhancing those listings. Your investment in pluses yields fruit in both the organic and paid ecosystems.
Fascinatingly, some of Google’s largest advertisers (at least according to SpyFu) seem not to have taken advantage of the power of the Social Extension even when they have a Google+ page. Take a look when you do some brand searches and other searches where you can expect to see those advertisers in top positions. Don’t let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself.

Nice Email This Morning by Google analytics Free mobile version for my websites !

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Google Analytics

Make your website mobile-friendly in minutes, and measure the impact with Google Analytics!

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You already know that measuring visitor interactions with your site can provide insights that help grow your business. With millions of users now surfing the mobile web on their smartphones, be sure to have a mobile friendly website. Our GoMo initiative offers the ability for small businesses to turn their desktop websites into mobile-optimized sites in minutes and measure the impact with Analytics.

Our new do-it-yourself site builder, powered by DudaMobile and customized specifically for GoMo users, easily converts regular websites into mobile-friendly sites in five simple steps. And it allows you to add features like a click-to-call button, mobile maps and Google AdSense and Analytics. Sites that are created with the GoMo-DudaMobile tool will be hosted free for one year (value $108).

  • Free hosting for 1 year – no contract, no obligation
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Now you have an opportunity to easily create a professional mobile site which will delight your customers when they visit you on the mobile web. Visit howtogomo.com/getstarted and build your site today.  It’s time to GoMo!

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Today’s Google Doodle Honors Robert Moog: Tickle Its Keys

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Robert Moog

Born May 23, 1934
New York City, New York
Died August 21, 2005 (aged 71)
Asheville, North Carolina
Nationality American

Occupation Electronic music pioneer, inventor of Moog synthesizer
Robert Arthur “Bob” Moog (pronounced /ˈmoʊɡ/ mohg) (May 23, 1934 – August 21, 2005), founder of Moog Music, was an American pioneer of electronic music, best known as the inventor of the Moog synthesizer.

Bob Moog’s innovative electronic design is employed in numerous synthesizers including the Minimoog Model D, Minimoog Voyager, Little Phatty, Moog Taurus Bass Pedals, Moog Minitaur, and the Moogerfooger line of effects pedals.

To mark his 78th birthday, Google dedicated a doodle in his memory. The Google Doodle was a piano that was equipped with electronic mixers.

Wikipedia source

Google Project Glass … one day … I wish !!!

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We believe technology should work for you — to be there when you need it and get out of your way when you don’t.

A team within our Google[x] group started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment.

Follow along with us at http://g.co/projectglass as we share some of our ideas and stories. We’d love to hear yours, too. What would you like to see from Project Glass?


Great video !!!!!

Google Doodle celebrates Keith Haring’s pop art

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Happy Birthday, Keith!!
May 4, 1958 – February 16, 1990

The American artist Keith Haring, who died of Aids-related illnesses in 1990 at the age of 31, is being celebrated in a Google Doodle.


Haring would have been 54 on Friday and no doubt would have approved of the tribute to his brand of pop art, which drew on the New York street styles and dance music scene of the 1980s. An unabashed populist, he delighted in the idea that his work should be available to everybody – not just a clique of gallerists and rich collectors.





He first came to public attention with his chalk drawings on the New York subway in the late 1970s. This cartoonish quality continued in his later work, characterised by vivid colours and bold lines, which influenced the club scene and advertising. 


Mentored by Andy Warhol, Haring opened a small shop in SoHo in 1986 called Pop Shop, selling merchandise bearing his iconic images including T-shirts, toys, posters, badges and key rings as well as reproductions of his art. He said the idea behind the venture, reconstructed in a Tate Modern exhibition in 2009, was “to continue this same sort of communication as with the subway drawings. I wanted to attract the same wide range of people, and I wanted it to be a place where, yes, not only collectors could come but also kids from the Bronx.”

His friendship with Warhol connected Haring to rising celebrities such as Madonna, who was a regular customer at Pop Shop in the 80s. The singer regarded Haring’s mixing of art, street and consumer culture as a major influence on her success. She has said: “Keith … managed to take something from what I call street art, which was an underground counterculture, and raise it to a pop culture for mass consumption. And I did that too.”

Haring did not live to see the huge impact his consumerist approach to art would have on subsequent generations, not least the YBAs. In 1988 he was diagnosed with Aids and died two years later. During that time he became an activist and campaigner, using his work to raise awareness of the disease and to promote messages of safe sex.

He established the Keith Haring Foundation in 1989 to provide funding and promotional imagery to Aids organisations and children’s charities, as well as to expand the audience for his work through exhibitions, publications and merchandise.

His last works included a painting on the rear wall of an Italian church and six animations for Sesame Street, reflecting both his versatility and the wide audience for his art.